Selain itu tempat yang dituju biasanya memiliki daya Tarik (pull factor) dengan berbagai kemudahan seperti aksesibilitas, amenitas, kearifan local dan keamanan. Menurut Coccossins dan Contantoglou (2006) sensasi yang diminta oleh wisatawan didorong oleh berbagai factor motivasi dan psikologis yang didukung oleh kemampuan ekonomi dan status social. This research findings are partial test show satisfaction have positive and significant effect to WOM, Social Media and Loyalty Keyword : Servicescape, Customer loyalty, satisfaction, WOM dan Social Media PENDAHULUAN Meningkatnya pendapatan dan daya beli masyarakat serta kebutuhan untuk keluar dari rutinitas untuk melakukan perjalan refreshing (leisure and pleasure) dan mendapatkan sensasi baru (sensational experience) membuat industri pariwisata di berbagai daerah mulai menggeliat. servicescape have insignificant effect to WOM, Social Media and Loyalty. The results show that servicescape only have positive and significant effect on satisfaction. Data was analyzed by using smartpls 3.0 Data collection was made through questionnaires and interview. In this study the large numbers of sample were obtained with accidental sampling technique as much as 150 respondents who. The type of research is a causal associative research with data collection techniques in the form of questionnaires. The purpose of this study was to determine the influence of servicescape and customer satisfaction to customer loyalty through Social Media and Word of Mouth. This research also found Facebook is still most widely used social media by the respondents Keywords-servicescape, customer satisfaction, word of mouth, social media, costumer loyalty View full-text Customer satisfaction have positive impact and significant to, Social Media, Word of Mouth, and customer loyalty. The results show that servicescape have positive impact and significant to customer satisfaction, Social Media, Word of Mouth, and customer loyalty.
Data collection was made through questionnaires and interview. Data was analyzed by using Regression Analysis. Lestari,Serdang Bedagai,North of Sumatra, Indonesia. The purpose of this study was to determine the influence of Servicescape, Customer satisfaction, Word of Mouth, and Social Media, to visiting interest local and foreign tourist to Bali Beach. This beautiful gift of nature must be kept to the best possible so that it can be enjoyed by many peopleand become a source of local income. Indonesia have blessed with many beautiful natural scenery.
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